…because brows matter
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Accredited Brow Artist & Mentor | Lash Lift | Threading | Hyperrialism & Ombre Brows | London
Before/After
Our Services
Brows
We offer customised eyebrow treatments, created individually for each client.
Our brow shaping is never done using stencils — every shape is designed to suit your natural features while maintaining your individuality. Services include brow shaping (wax, thread & tweezers), brow tinting with dye or henna, and brow lamination for a fuller, lifted look.
Lashes
We offer professional lash treatments designed to enhance your natural lashes.
Our services include lash lift with or without tint, as well as lash tinting for a darker, more defined look.The result is naturally lifted, defined lashes without extensions or heavy maintenance.
Facial Hair Removal
We offer gentle and precise facial hair removal using wax and/or threading, tailored to suit your skin type and facial features.
Our treatments provide clean, smooth results while minimising irritation and maintaining skin comfort.
Permanent Makeup – Brows
Permanent makeup techniques including pixelated shading for a soft pencil effect and hyperrealistic hair-stroke brows, all performed using a professional machine for natural, long-lasting results.
about us
about us
At MÓRE, we do more than enhance brows and lashes — we help you feel confident in your own skin.
Founded by Irina Russu, a brow and lash specialist with over 6 years of experience, MÓRE is rooted in precision, authenticity, and honest care. With advanced training and a passion for natural beauty, every service is designed to highlight your unique features — no filters, no pressure, just real results.
We understand that no two faces are the same. That’s why every appointment is tailored to you — whether you want fuller brows, lifted lashes, or simply a moment of self-care. MÓRE is for those who value elegance, high standards, and feeling truly seen.
You're already beautiful — we just bring out MÓRE of it.
A smiling woman with wavy brown hair receiving an eyebrow treatment with a spoolie brush. Overlaid text indicates it is a certificate issued to Irina for attending a master class in eyebrows and client work, dated October 18, 2023.
Certification for Irina Russu, a brow and eyelash laminating trainer-technologist, with a photo of a woman holding a BrowXenna product tube. The certificate is signed and dated January 28, 2025, issued by BrowXenna.
A black and white certification document awarded to Irina Rusu, signed by K. Hitchcock, dated July 23, 2025, for completing an accredited certification in Hyprealism & Ombre.
A black and white certificate with a close-up image of a woman's face, showing her eye, eyebrow, and part of her nose. The certificate is issued to Irina Josan for attending an author’s course on beauty, which is marked as sold out.
Certificate of achievement from Elizabeth Sands Beauty School awarded to Irina Russu for completing Education & Training Level 3 Diploma, dated 06/07/25, signed by tutor Elizabeth Sands, with accreditation logos and a gold seal.
Certificate of achievement from Elizabeth Sands Beauty School awarded to Irina Russu for completing the Full Definition Brows course, dated 08/06/25, signed by Elizabeth Sands, with accreditation logos for ABT and AIT.
Certificate of completion for an online eyelash lamination course, featuring a close-up of a human eye with long eyelashes and detailed text in Russian.
Certificate of achievement awarded to Irina Russu by Elizabeth Sands Beauty School for Brow Lamination & Triple Lash Lift, dated 05/06/25, signed by tutor Elizabeth Sands and assessor Elizabeth Sands, with ABT and AIT accreditation logos.
Certificate of achievement from Elizabeth Sands Beauty School awarded to Irina Russu for completing their award in Henna Brows, dated 12/06/25, signed by tutor Elizabeth Sands and assessor Elizabeth Sands.
Certificate of achievement from Elizabeth Sands Beauty School awarded to Irina Russu for completing Hot Waxing, dated 08/06/25, signed by tutor Elizabeth Sands and assessor Elizabeth Sands. Contains gold decorative borders and a gold medal emblem.
Barbicide certification document for Irina Russu, confirming training in proper sanitation and disinfection practices, valid until June 2026 with a completion date of June 3, 2025.
Certificate of completion for the Be Healthy Initiative, issued to Irina Russu, dated June 3, 2025, with signature and certification details.
Certificate from The Online Beauty Courses Ltd, issued in the United Kingdom, certifying that Irina Russu has successfully completed a course on health, hygiene, and safety in the beauty workplace, dated June 3, 2025, with signatures and logos at the bottom.
FAQs
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You can book your appointment by sending me a direct message on Instagram, filling in the booking form on my website, or contacting me via WhatsApp. Once we agree on a date and time, I will confirm your appointment.
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To secure your preferred date and time, I recommend booking at least 2–3 weeks in advance. For PMU (Permanent Makeup), it’s best to book 1–2 months ahead.
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For PMU, I do not offer a trial session. However, the procedure includes two consultations as part of the price.
First consultation (online): You will send me a clear photo, and based on your preferences and my professional expertise, I will show you a suggested brow shape.
Second consultation (on the day of the procedure): I will provide a detailed explanation of the process, discuss all aspects with you, and design the brows using a pencil so you can see the exact shape before we begin.
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Avoid using any exfoliating products or retinol near the treatment area for 48 hours before your appointment. Do not tweeze or wax your brows at home.
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Your satisfaction is my priority. During your session, I will check with you to ensure you’re happy with the shape and colour. If adjustments are needed, they can be made during the appointment.
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I use high-quality, professional-grade products that are safe for the skin and hair, including ammonia-free tints and gentle lamination solutions from trusted brands.
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Brow tint: 2–4 weeks
Henna brows: 4–6 weeks
Brow lamination: 6–8 weeks
Lash lift: 6–8 weeks
PMU: 1–3 years, with touch-ups recommended every 12–18 months
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For safety reasons, I do not recommend PMU during pregnancy or breastfeeding. For tinting and lamination, a patch test is required.
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Yes. Certain skin conditions, recent cosmetic procedures, or allergies may prevent you from having the treatment. I always recommend a consultation and patch test before your appointment.
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We will have a consultation before your treatment to analyse your face shape, features, and personal preferences, ensuring the final look enhances your natural beauty.
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You’ll receive detailed aftercare instructions for each treatment. Generally, avoid touching the area, applying makeup for the first 24 hours, and keep the brows/lashes dry for the recommended time.
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Yes, a patch test is required at least 24–48 hours before any tinting, lamination, or PMU treatment to ensure you have no allergic reactions.
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I strive to achieve the best results for every client, but results can vary depending on your skin type, hair growth cycle, and how well aftercare is followed.